Tracy Shea is a veteran content strategist in both traditional and digital development. His 20 plus year career in journalism via television, dotcom and interactive endeavors lend to a deep understanding of online and offline content. His innovative approaches to social strategy, integrated content and interactive media prove to be a new model for the way content can be considered, and also a streamlining and cost-saving measure for digital distribution. He spent eight years as a producer and editor with CNN based in Atlanta, and was part of the original development team for the creation and launch of CNN.com. Tracy’s work has been featured on Wired Magazine, MSNBC, National Geographic, CNN, and others.